Purpose Driven Leadership Training

25+

YEARS OF EXPERIENCe

About Our Purpose Driven Leadership Training

Hi, I'm Dr. Alise

Founder/CEO: Gusto, Now!

Gusto, Now! is founded and led by Dr. Alise Cortez, our Chief Ignition Officer.

She is a workforce advisor, organizational psychologist and logotherapist, inspirational speaker, researcher, author, and host of the Working on Purpose podcast.

An American, she lived in Spain and Brazil whose warm and passionate cultures and languages inform her “gusto” practices today. Having developed her expertise within the human capital / organizational excellence industry over the last 25 years, she is focused on enabling organizations to lead from purpose and create cultures activated by meaning that inspire impassioned performance, fulfillment, and significance while encouraging a devoted stay within the organization. Through culture and organization consulting, she has helped develop and transform dozens of organizations, and thousands of managers and executives in their leadership along the way. She speaks English (native), and Spanish and Portuguese conversationally.

Gusto, Now! is clear about why we exist and how we focus our efforts to matter.

Our Purpose: Creating Destination Workplaces

We help organizations become places people love to join and never want to leave. Our purpose is to fulfill the human need for meaning and purpose while fueling engagement, innovation, and performance that everyone can be proud of.

Our Vision: Business as a Force for Humanity

We imagine a world where business not only drives profit but elevates everyone it touches. In this world, people find fulfillment at work, grow into their best selves through purposeful leadership and belonging, and create innovations that make life better for us all.

Our Mission: Transforming Leaders and Cultures

Through our academy, programs, and consulting, we partner with forward-thinking organizations to develop leaders who inspire today’s diverse workforce. Together, we shape cultures of gusto — alive with passion, trust, and purpose — where people thrive, teams innovate, and results delight every stakeholder.

Our Values: What We Stand For

Purpose with profit. Business as a force for good. Conscious capitalism. Experiential learning. Sustainability. Mindfulness. Human potential. Belonging. Social impact.

Experiences

How We Can Help

Work has the potential to be the best playground of life and business such a force for good; yet, with only 21% of the world’s population engaged, it registers more as often a “soul-sucking” experience for many. No wonder organizations are not getting the operational and financial results they need. Our mission is to help organizations ignite the hearts, heads, and hands of their people and establish themselves as “destination workplaces.” Through people development and organization consulting, we strive to equip leaders to create environments where their workforce feels a sense of pride and belonging and is fully invested in helping deliver on the mission.

  • Culture: Equipping you to build a culture of “gusto” activated by meaning and purpose to unleash vibrant and inspired performance and innovation.
  • Stakeholder Alignment: Envision the tremendous energy you can harness when every stakeholder is in perfect alignment and is wholeheartedly enrolled in championing your company's purpose!
  • C-Suite Leadership program: Purpose to Profit. Equipping executive leaders to create cultures of “gusto” for today’s discerning and diverse workforce while transforming them into more inspiring, conscious, and whole humans.
  • Senior Leadership program: Vitally Inspired. Engagement, productivity and innovation skyrocket, as teams are motivated at their highest level to give their best to inspirational leaders like you.
  • Management program: Managing Through Meaning. Equipping you to create an environment where “meaning” is an everyday experience that motivates and fulfills each team member and coaching team members to higher fulfillment and performance.
  • Teams: Strengths-Based Teams program that helps each person discover and understand their strengths and find frequent ways to use them at work to unleash passion, resilience and performance.
  • All Team Members: Grab Your Gusto, a digital learning platform delivered through the Gusto Now Academy, designed to nurture passion, inspiration, meaning, and purpose – vital ingredients for well-being and ongoing learning and development.

Culture

Executive Leadership

Teams Training

Stakeholder Visioneering

Management Training

All Team Members

Certifications

Certifications & Affiliations

With purpose driven leadership training we help you turn ON intrinsic motivation to power your organization.

Purpose-led companies outperform their counterparts by a factor of up to 6 times, which is one reason investors opt to provide their resources to them — they earn a better return. Inspired employees outperform their satisfied peers by a factor of 2.25 to 1.00. Want to learn how to make that happen for your company? Visit our Training and Consulting offerings.
Engagement
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Only 21% of the world’s employees are engaged in their work.

Profitability
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Companies with higher engaged employees are on average 23% more profitable.

Meaning
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By 2030, over 50% of the workforce will be Gen Y and Gen Z insisting on meaningful work with purpose.

Gusto, Now!
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Working with Gusto, Now! will shift 60%+ of your workforce to being engaged.

Testimonials

Results From Working With Gusto Now!

Hear What Our Clients Say

"Alise is a captivating speaker with outstanding insights about Employee Engagement. She’s a tireless and dedicated researcher who is able to present complex ideas in direct and understandable language. Her infectious energy and wisdom about human relationships is reflected in the great work that she does."

Mark Snyder

Regional Leadership Forum Facilitator, Society for Information Management

“I have had the pleasure of knowing and working with Alise Cortez for over a decade. Her ability to create new understanding in the management/leadership development arena and apply that into scintillating classroom experience is unparalleled! I highly recommend her and her work and partner with her at every opportunity!"

Michael Rochelle

Manager, Leadership Consultant, CRM Associates

"I was enrolled in Alise’s leadership sessions and they were life changing.

She helps you identify your strengths and weaknesses so you can better harness your skills and experience to be the best leader you can be. Through the sessions I was able to find deeper value and meaning in the work I do by further exploring my purpose and passion. Not only did I gain leadership skills to use in the office but my personal life benefited as well. Whether you are looking to develop your leadership skills, be re-motivated, find the connection between your work and passion, or improve communication skills, you will be able to do so with courses from Alise. The knowledge I gained from this experience will stick with me forever and I believe everyone would find value in sessions with Alise."

Kaila

Sustainability Consultant

"Alise’s presentation was inspiring and uplifting. It was like “lifting the veil” to reveal the good, the bad, and the ugly but sprinkled with hope for the future of our Gen Y & Z in the workplace."

Genevieve Nicholas

Owner/Facilitator of Saddle Up Life Skills Sustainability Consultant

"Dr. Alise Cortez strength finding assessment session during Leadership Texas- Dallas, helped me to unlock a force in me that has been dormant. I am naturally an encourager and motivator of others, but I didn’t feel like I had the right cheerleaders in my life. I realized the evening of our session, that no one can encourage me, like my “true” self can. I studied what the assessment said, and Dr. Cortez masterfully guided us to embrace our strengths and to not look at them as weaknesses. Our strengths are what have gotten us this far, but often, we think we need to pivot because we haven’t truly embraced those things as strengths because they come so naturally. I harnessed the momentum from the session, and I did something bold and brave on my job and the results were successful. Thank you, Dr. Cortez, for reigniting my purpose and meaning!"

Veronica Tucker

Group Director for Consumer Operations PROJECTXYZ,Inc.

Great Revitalization Best Practices assessment

Want a gift?

Do you know if your organization is equipped to operate in the purpose economy where team members crave meaningful work and the opportunity to grow into their full potential? Find out by downloading and completing the Great Revitalization Best Practices assessment to evaluate your organizational fitness for today’s times. Once you discover your score, let us know if we can help.

Great Revitalization Best Practices assessment

Going for the GUSTO - Your Guide to Zesty Living

Your little vitamin of goodness to lift and vitalize you

Inspirational nuggets and learning guide posts including blog posts and new podcast episodes.