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Recent Guest Appearances for Dr. Alise: Radio, Podcasts & Interviews
Diane McClay & Alise Cortez Interview
Purpose Ignited Testimonial
Interview with Alison Jones of Practical Publishing
Purpose Ignited and why I wrote it
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Logotherapy is a term derived from “logo,” a Greek word that translates as meaning and therapy, which is defined as treatment of a condition, illness, or maladjustment. It was developed by Dr. Viktor Frankl and is founded on the belief that human nature is motivated by the search for a life purpose and humankind’s chief concern and source of energy is meaning.
As an organizational logotherapist, I help companies create culture and conditions for people to experience vitalizing meaning and purpose which elevates their energy, increases engagement, improves performance, and improves retention. It’s kind of like ministering to the spiritual needs of people at work by equipping leaders to create nurturing workplaces where people can grow their skills and careers, be enveloped by a sense of belonging, and find their lives elevated by
According to Deloitte’s research, and many other sources, purpose is “good for business.” Purpose-driven companies experience higher market share gains and grow three times faster than their competitors, while achieving higher workforce and customer satisfaction measures, which influences their higher retention rates. They deliver better long-term performance and are better equipped to attract, motivate and retain talent, especially among the youngest generations (Y and Z) who will comprise 75 percent of the global workforce by 2025.
First, to operationalize means to implement measurable outcomes in an organization. To implement meaning is to create a culture where meaning is activated. That entails that leaders and managers learn a system of managing and supporting their workforce by supporting, appreciating, and growing them while ensuring they know they belong. This is the very system Dr. Alise teaches in her cultural transformation and leadership development programs.
Motivation is about pushing people to have to do something (by offering compensation or a punishment for not doing it), while inspiration pulls people to want to do something (usually by providing a compelling vision of a person or company’s future someone wishes to live into).
Work has lost its noble place in life, to be replaced as it occurring as a bad four-letter word, something we have to endure to have the lifestyle we want. My mission is to help build a world where work is the nourishing playground that helps is realize our highest potential while allowing us to make the impact we crave to know we really matter.